How does a donationsupport the Breast CancerResearch Foundation(BCRF)? In support of The Estée Lauder Companies' Breast Cancer Campaign, LAB SERIESwill donate $25,000 to the Breast Cancer Research Foundation® (BCRF) in 2017. Purchase of Lab Series products will not impact the amount of the donation. For every unique post on Instagram or Twitter with both #PinkRibbon25 and #ELCdonates between September 15, 2017 and October 31, 2017, The Estée LauderCompanies will donate $25 to fund a half-hour of breast cancer research throughthe Breast Cancer Research Foundation, with the goal of funding a maximum of500 research hours ($25,000).